The Ukrainian bestseller: On the way to national identity

The article considers the commercially successful works of fiction written in Ukrainian since beginning Ukraine’s independence, and provides a brief excursion into history issue. A bestseller is viewed as multifunctional phenomenon, emergence which determined by not only presence literary text itself, but also infrastructure competent marketing necessary for good sales. In 1990s there were no could be bestsellers, infrastructure, support from state, appropriate attitude publishing houses, moreover, was reader. buyers would more willingly buy books Russian some distrust modern literature. Certain changes took place 2000s. Since mid-2000s culture hit sales are that offer biased view controversial historical events Soviet past, use “hate speech” relation to other ethnic groups, manipulate reader’s empathy. conclusion made about relevance such one-dimensional image past formation national identity current period.